Various actions and strategies were carried out, one of it was the #JagaEkonomiIndonesia campaign along with the national movement #BanggaBuatanIndonesia (Proud of Indonesian-made). This was done in order to maintain business activities and to contribute to the recovery of the national economy. Inna said that Tokopedia will continue to focus on helping the entrepreneurs, especially local Micro, Small and Medium Enterprises (MSMEs) by accelerating the adoption of digital platforms. “During Covid-19 pandemic situation, Tokopedia believes that the digital platform like marketplace is a solution for providing consumer needs and running a business in the current situation of tight activity restrictions,” said Inna Chandika, VP of Marketplace of Tokopedia. Tokopedia, one of Indonesia's local marketplaces, responded to this situation with a commitment of #SelaluAdaSelaluBisa (Always Present, Always Able) to meet the needs of all its users, especially during the Covid-19 pandemic. Currently, the Southeast Asia region is also considered as one of the most promising digital economy markets in the world.
The digital economy in Indonesia continues to grow by double digits with the e-commerce and online media sectors as the largest contributors. TEMPO.CO, Jakarta - Based on the “e-conomy SEA 2020 Report” issued by Google, Temasek and Bain Company, Indonesia has the highest transaction value in Southeast Asia with an economic value up to $44 billion in 2020 and is also predicted to reach $124 billion by 2025.
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